Digital performance for more visibility & leads
Online Marketing Agency
As a digital marketing consulting agency, and digital transformation specialists, we will help you to drive your business changes forward.
No matter whether your target audience is made up of B2C or B2B business we quickly get to the heart of complex issues, and can manage the implementation for you, if you wish.
Optimization of Digital Performance - Always One Step Ahead
Strategic Consulting
Effectively using Big Data
- Digital marketing strategy
- Potential analysis: Missed opportunity
- Audit: User behaviour, content, technology
- Benchmarking
Performance Marketing
Gaining & retaining new customers
- Search engine optimization (SEO)
- Search engine advertising (SEA)
- Social media advertising (SMA)
- Display Advertising
Digital Transformation
Driving the digital transformation
Come and book a consultation with us, free of charge!
Enhance your digital performance with tailor-made online marketing services to cater for any budget: We offer optimised services tailored specifically for SMEs, starting from just EUR 1,000 per month! We implement all of our measures rapidly and transparently with quality in mind. Get in touch by phone or email and make the most of the detailed services provided by our online marketing agency in Berlin! As a professional partner, we would be delighted to show you in a free consultation how digital online marketing processes can be linked together in an agile and efficient way, even for complex products.
The right mobile, social and SEO strategies will enable you to consistently stand out from the digital competition
Inspire your target group: Derive content strategically, align it with the interests of the target group, and distribute the results throughout the user journey.
- Topics and keywords of the competition
- Characters, offers and formats
- Content clusters, series and branding
- Frequency und media planning
- Editorial processes
More interaction, more fans, more customers: Use social media marketing to join the discussion, and raise the profile of your company.
- Perfect channel analytics on Facebook, Instagram, Twitter, etc.
- Very precise microtargeting
- Inspiring advertisement designs
- Efficient community management
On your marks, get set, go: Sustainably increase your sales figures, thanks to high rankings and long-term website traffic.
- Compelling content with maximum relevance
- User-friendly, clear information architecture
- Best practice technical standards
- Popularity thanks to optimal networking
- More clicks thanks to rich snippets
- Consistent reaction to user signals
Focus on the essentials: Measure success; identify potential, and use it sustainably and efficiently
- Business intelligence
- Web analytics
- Social media monitoring
- Customer journey Analysis
- Best practice data sources
- Holistic reporting
Addressing customers in the vicinity: For optimal placement in the local Google results. Because sometimes, the service a customer needs is right under their nose.
- Maximal presence in the vicinity on Google, Google Maps, Facebook, etc.
- Effective lead generation
- Professional corporate design
- Standardized company information
- Optimization in top apps, navigation systems & directories
Best-practice management approach: Tailor-made websites for those ever-increasing conversion rates.
- Development (front-end & back-end)
- WordPress-based websites and blogs
- Shop systems
More performance with each click: Reach your target audience with precise keyword ads, and without scatter losses.
- Immediately measurable results
- Full cost control
- Targeting all customer segments
- Customized ads
- Detailed marketing campaign structure
Turn more visitors into customers: Improve the online performance of your website with the help of an optimized user guidance.
- User experience & usability
- Information architecture & navigation
- A/B testing
- Website performance
- Shop usability
- Mobile usability
Education, Training, Coaching – Our expertise gives you the edge
Expert knowledge and practical advice straight from the horse’s mouth
Learn the basics of effective and sustainable online marketing, and practise using the tools of the trade. In our practical webinars, seminars, workshops or individual coaching sessions, you will find out how to optimally use online marketing channels. We like to make ourselves superfluous, and to help – and challenge – you to control and implement your measures yourself.
Webinars
- Modular online training courses
- Individual focus topics
- Unlimited number of participants
Seminars
- In-house workshops
- One-day or multi-day
- Introductory or expert level
Workshop
- Strategy workshops or
- topic-specific training sessions
- topic-specific training sessions
Individual Coaching
- Digital performance strategy coaching
- Strategy development and implementation
- Project and product support
Your building blocks for more visibility
Strategy workshop
Setting the course for improved digital performance.
- Customized workshop based on a detailed analysis
- Joint creation of an individual marketing strategy
- Includes a roadmap and specific measures
Boost your technical potential.
Put your own website through its paces, and derive quick wins and specific measures:
- Technology (links, display, URLs)
- Usability (navigation & loading time)
- User experience
- Information architecture
- Content
Anticipate users’ search intentions.
Establish the prerequisites for a demand-oriented page structure and ad campaigns:
- Researching relevant keywords
- Quantifying search queries
- Categorization according to search intentions
Pull ahead of the competition with concrete objectives.
Analyse the activity of your competitors, and outperform them:
- Domain popularity and trust flow
- Channel and post visibility
- Social interaction
- Content and technology
More visibility, more customers, less tax losses.
Comprehensively analyze the potential, by analyzing the status quo and the industry benchmark:
- On-site, off-site and technical audits
- Determining specific areas of activity
- Ableitung konkreter Handlungsfelder
Stay one step ahead by monitoring the target audience.
- Determining market-specific goals
- Training in content marketing, SEO text production, and increasing popularity & networking
- Live analysis and optimization of AdWords campaigns
- Implementing strategies for increasing your reach within your markets
Support & Testing
Measuring success, identifying potential, and using it.
Drafting and producing reports for continuous optimization:
- Support with regular SEO activities (SEO maintenance of CMS, VTP and content)
- Comprehensive ad hoc requirements management for content marketing, SEO, social media and performance advertising
- Structured testing of new features
Captivate your target audience with individual texts.
Content that impresses users and Google:
- Optimized for search engines
- Target audience oriented
- Format-specific
Lead visitors to their desired products.
Facilitate information searches for users and search engines:
- Demand-oriented information structure
- Landing pages with clear product focus
- Easy and intuitive usability/navigation
- Maximum readability by search engines
- Ideal foundation for advertising and social media
Make use of synergies to enable the maximum level of success!
Find out how you can make effective use of synergies and enhance your visibility in a sustainable way through the strategic combination of suitable online marketing building blocks. Get in touch and see what our references have to say about us! We are more than happy to help you as a reliable partner with specific recommendations on offer.
FAQ
How should collaboration with an SEO / digital agency work?
Tailored. The collaboration is always adapted to goals, needs, preferences, and budget. Implementation should always be preceded by an audit. This defines concrete goals, identifies areas for action, and develops an action plan. The individual strategy development begins. Based on this, a flexible and agile contract structure is created—only what is truly needed and adaptable to dynamic changes. Monthly billing guarantees transparency and planning reliability.
Collaboration with online marketing agencies can be divided into four models.
- Consulting: Advisory services in all relevant areas. The necessary know-how is provided so that implementation can happen in-house and then be reviewed by the agency.
- Out-tasking: Outsourcing of individual tasks that cannot be handled internally. Tools, software, and knowledge are provided digitally or on-site, with corresponding support.
- Outsourcing: Comprehensive online marketing support in all relevant areas—from SEO and SEA to social media marketing and content creation. Everything from a single source.
- Interim Marketing Manager: Quickly and easily fill internal vacancies with external experts on a temporary/on-demand basis. Specialists for all online marketing areas with leadership qualities—for recruiting, careers, commerce, affiliate marketing, content creation, tracking, relaunch, newsletters, JavaScript, design including logo, corporate identity, and much more.
After onboarding, implementation of measures and vision begins. This includes not only technical expertise but also project management. Effective and results-oriented work ensures a high ROI.
Throughout the collaboration, the agency provides reporting, maintenance, and support. You have a dedicated contact person for quick fixes. A ticket or task management system based on the pay-as-you-use principle helps identify opportunities and quickly resolve issues.
What role do references and industry experience play?
References are an important indicator of expertise and experience. Case studies provide insight into milestones already achieved. They clearly demonstrate what is possible with the agency (expectation management). They also build trust and reduce the risk of a costly trial-and-error approach in one’s own project.
Even more important than specific industry experience is experience in supporting individual business models — from services to B2C sales (e.g. e-commerce), affiliate marketing, and B2B companies. What matters is a deep understanding of the mechanisms and demands of online marketing within that business model in order to increase revenue. A suitable agency is already familiar with the challenges from experience. This enables efficient collaboration. Valuable contacts may also be shared, and existing workflows and success models can be applied. These must then be tailored to the industry, company, and its specific characteristics.
The team and individual employees contribute their full expertise to develop strategies for the specific business. This is also what makes careers at digitally focused agencies so exciting and diverse.
What do you need to know to find the right online marketing agency?
A digital agency ideally has access to a wide range of online marketing tools. However, not every tool is suitable for every planned project. To select the right agency with the appropriate tools, key information must be available in advance.
Specifically: WHAT is the goal? HOW should it be achieved? BY WHEN should it be completed? WHAT exactly should the agency assist with?
Internal resources should also be reviewed to assess the level of support needed. What expertise is already available? How well can it be digitally integrated into the project or service?
Even though the exact way of working often develops over time, a general idea of the process and goals is necessary to determine whether the agency is a good fit. This allows for the selection of an agency with the desired service offering — professionals in SEO, local SEO, local online marketing, UX, or social media marketing.
What online marketing measures are there?
Depending on resources, market, business model, and specific needs, a comprehensive online marketing strategy includes a variety of measures. Based on your goals, we advise you and implement only the actions that truly pay off:
SEO (More visibility in search engines): Content creation for landing pages, blogs, or location websites — also using artificial intelligence via a content generator. UX design. Local SEO. Offsite optimization. Google Business Profile, review management, local listings, load time optimization, data cleanup, competitor analysis, SEO audit, potential analysis, and information architecture.
SEA: Run targeted Google Ads in well-structured, focused campaigns to reach exactly the users interested in your offering — with predictable ad spend and tailored to your campaign goals.
Local Marketing: Become the market leader in your region and bring each of your locations to the top.
Social Media Marketing for all platforms: Instagram, Facebook, YouTube, LinkedIn, and many other apps. Be visible where your audience is searching for you — and impress with high-quality content such as images, videos, texts, ads, explainer videos, and more.
Website development: Whether custom-built or using leading CMS like WordPress — also for e-commerce and shopping sites. Perfectly SEO-optimized, modern corporate design including logo, and designed with proven conversion psychology. Cloud features available. It’s the foundation of a strong online presence. Legal requirements such as cookie handling and data protection are also considered.
In a free and non-binding consultation, you’ll receive valuable insights into your online marketing and informative references. After an individual analysis, you’ll get an initial set of specific action steps from our digital agency to help boost your success in 2024 and beyond. We’re happy to develop a custom action plan for your business — whether you need support for optimization, launch, or relaunch.
Why is transparent communication crucial for online marketing success?
A productive collaboration with an agency is based on mutual respect and close coordination. The exchange of information between the client and the digital agency strengthens the project and fosters the creation of synergies. This is also the only way to build a foundation of trust for long-term business relationships.
Each client has a dedicated contact person who is always up to date. They can be reached for questions or issues. Regular meetings (usually weekly) provide an opportunity to exchange ideas, develop creative concepts, and review progress. Costs are also communicated transparently at regular intervals. The contact person coordinates the specialists on the agency side and acts as a central link.
Which services are needed for which goals?
Each goal requires the right tools. In most cases, a combination of different measures implemented by the online marketing agency leads to success. Typical goals in online marketing include:
Increased organic visibility (local and nationwide)
Greater brand awareness including branding
More traffic and leads via your website or social media
Higher conversion rates for more sales/revenue
Attracting skilled professionals (employer branding)
Running ad campaigns to acquire new customers
When the goal is to increase organic visibility, SEO is key. This includes on- and off-page SEO, local SEO, Google Business Profile optimization, and local listings. Customer acquisition ads can be deployed globally via SEA and social media marketing. UX optimization and content creation are powerful tools for improving conversion rates.
Overall, online marketing is like clockwork — it only runs smoothly when all the digital gears work together. The agency’s task is to create a custom-built mechanism that runs in sync with the business model and industry.
An experienced team is the key to success in online marketing. A skilled team can develop and implement the best strategies to achieve the client’s goals. Teamwork promotes idea exchange and enables the development of innovative digital solutions while solving problems efficiently.
What defines an online marketing agency for B2B business models?
The tools used by an agency specializing in B2B clients differ only slightly from those in the B2C sector. The main difference lies in how advertising and strategies are applied. It starts with a different understanding of the target audience and a tailored approach. Marketing is directed at decision-makers such as CEOs, CFOs, procurement managers, or technical experts. All marketing efforts are aligned with their specific problems and needs. This includes using industry-specific channels — for example, LinkedIn and YouTube instead of TikTok videos in social media marketing. It’s also important to consider that the customer journey in B2B is often significantly more complex. The focus is on building long-term, profitable business relationships.
In content marketing, the emphasis is on in-depth and technically specialized content on the website. In search engine optimization, quality often matters more than quantity of traffic. Reporting is also tailored with custom KPIs to track metrics such as lead quality, conversion rates, and customer lifetime value — especially important given that sales cycles in B2B are typically longer.
Find out how you can make effective use of synergies and enhance your visibility in a sustainable way through the strategic combination of suitable online marketing building blocks. Get in touch and see what our references have to say about us! We are more than happy to help you as a reliable partner with specific recommendations on offer.
Jobs & Internships @ digitalagenten – Online marketing consulting agency
You want to become a digital agent? We look forward to your application or questions at bewerbung@digitalagenten.com. If we don’t currently have a suitable job opening for you, feel free to send us an unsolicited application. Please include your full application with the position title in the subject line, a motivation letter (email or PDF), your CV (PDF), desired salary, and possible start date.
14 reasons why you should become a digital agent and work in our agency
Take
responsability
Challenging and varied tasks, which combine creative freedom and a high level of personal responsibility await you.
Wide range
of customers
Your future marketing clients include corporations, SMEs and start-ups from the automotive, insurance, health, education, e-commerce, tourism, culture and consulting industries.
Constant
Innovation
25% of digitalagenten's annual turnover comes from new projects and subject areas. This ensures extra innovative strength and creativity.
Personal
Growth
You can expect clear perspectives and fair assessments. Structured staff interviews with specific development measures and clear, measurable goals will help to encourage your personal growth.
Freelance
Projects
If you are interested, we can support your entrepreneurship and arrange your own projects for you. As a freelancer, you are welcome to use all of our digitalagenten tools for your projects, free of charge.
Off-the-Job
Training
With a wide range of training courses relating to Google Analytics, Ads (AdWords), etc., and certifications as Scrum Product Owner and/or Scrum Master, you will always be up-to-date.
On-the-Job
Training
Training in the fields of online marketing strategy, consulting techniques, customer guidance, account and project management, as well as discipline-specific training courses, deepen your knowledge.
Team Spirit
and Events
Team events like the annual three-day strategy meeting - which takes the form of a social event - as well as regular company parties and meet-ups, are part of the digitalagenten company culture.
Home Office and
Corporate Fitness
Uniform home office rules ensure an optimal work-life balance. We also sponsor your Urban Sports Club membership.
Healthy Snacks
Coffee and tea, as well as fresh fruit, vegetables and snacks are always available in the lounge, and can be enjoyed during short breaks here and there.
Laptop
or MacBook
Microsoft or Apple? As a digital agent, you have a free choice of hardware. You can decide for yourself which computer you prefer to work with to get the best results.
Provision for
New Customers
Bring your contacts into play, and recommend digitalagenten to them. You will receive a commission for every new customer.
Four-legged
Friends Welcome
Meet our four-legged colleagues! Office dogs are part of the digitalagenten family, and enrich the everyday life of the team.
Central
Location
The digitalagenten office is in the immediate vicinity of the Kurfürstendamm avenue, and just a three-minute walk from the Charlottenburg S-Bahn station.
Job Board
Our team is looking forward to receiving your application for one of the following positions:
Intern – Digital Marketing & Content Design
Your Responsibilities as a Mandatory Intern
You develop ideas for social media channels and blogs
You maintain and optimize content in our content management system (WordPress) and help improve our web presence
You support us with online research, including Google search results, keywords, Facebook pages, etc.
You write SEO-optimized factual and promotional texts
You create and manage creative posts and campaigns for Instagram, LinkedIn & more — always up to date with trends
You analyze and evaluate marketing KPIs (impressions, clicks, followers, etc.)
You design appealing graphics and visuals that perfectly represent our brand
View full job profile: Mandatory Intern
This profile is only available in German (fluency in German is required for this role).
Full Stack Developer
Your areas of responsibility as a Full Stack Developer:
- Web project development
- Developing internal B2B applications
- API integration
- Creating Google Data Studio templates
- Further developing the internal CRM system with Zoho
See the Full Stack Developer job profile.
This profile is only available in German (fluency in German is required for this role).
SEO Manager
Your areas of responsibility as an Online Advertising Manager:
- Advertising on Google channels, social media pages, and websites
- Researching keywords/search terms
- Writing texts for adverts, Facebook posts and tweets
- Designing Facebook adverts
- Creating banners for digital adverts
- Monitoring & reporting
See the full Online Advertising Manager/SEA Manager job profile.
This profile is only available in German (fluency in German is required for this role)
Online Editor
Your areas of responsibility as a SEO Manager:
- Online research
- Designing content
- Writing texts
- Social media
- Monitoring & reporting
- Evaluating data and performance metrics
- Familiarization with various tools
See the full SEO Manager job profile.
This profile is only available in German (fluency in German is required for this role).
Online Marketing Trainee
Your areas of responsibility as an Online Editor:
- Research
- Analysing the content of websites, social media channels and marketing campaigns
- Writing texts
- Social management
- Marketing campaigns
- Monitoring & reporting
See the full Online Editor job profile.
This profile is only available in German (fluency in German is required for this role).
Contact
We understand that the world of digital marketing can be complex. That’s why we’re here to help you with your concerns and offer tailor-made solutions that meet your individual needs. Get in touch with us today for a free, no-obligation consultation—we look forward to hearing from you!
Online Marketing Agency Berlin