More customers "near you" through local marketing
Local marketing Agency Berlin
Over 50 per cent of Google searches are local searches. Of those, 75 per cent result in a local visit within the next 24 hours. The opportunities for multi-location businesses through local marketing are enormous:
With customised local marketing optimization, you can reach your customers in their immediate vicinity, create maximum visibility, generate visitors, increase conversion rates and gain more customers overall.
The visibility and customer acquisition campaign process is scalable and leverages the diverse synergistic effects of individual performance indicators across all organic channels. High-performance local online marketing is the product of target-group-specific control of all channels in order to pick up users at every digital touchpoint – and this is precisely where we support you with customised solutions.
Make use of local marketing, the synergy between online and local sales, and enjoy decisive competitive advantages at all levels of the customer journey:
Comprehensive visibility & more conversion through local online marketing
Make locations visible
Meet your customers where they start their search for the perfect nearby provider: on the Internet. This is the avenue most customers use for local business searches. Local results are ranked higher in search engines (e.g., in the Local Pack) and are clicked on frequently. That's where your business sites gain visibility and relevance, helping your brand connect with potential customersConvince with content
Use website content tailored to your target audience to position your business as an expert in your region and inspire both users and the search engine. With the help of relevant and targeted content, you can dominate the top local Google results, providing the information that the prospective customer needs to decide in favour of your business.Attract and retain customers
With more visibility and reach, your business will gain – even at the same conversion rate – more customers. A standardised presence across all locations, along with consistent communications and up-to-date information, helps create trust, builds reputation, and ensures the best possible findability and accessibility for your business.Scalable for any location
Your business needs a strategy that leads to multiple successes: With targeted local marketing measures, you create synergistic effects and successes that benefit each of your business locations and the company as a whole. This strategy is scalable and can be efficiently rolled out to help businesses of any size achieve their growth objectives.
Attract local customers with scalable local online marketing
Over 50 per cent of Google searches are local searches. Of these, 75 per cent result in a local visit within the next 24 hours. This means that the opportunities for your business through local marketing are enormous: with the right strategies, your website can reach people in the immediate vicinity who are looking for your products or your services. If the customer feels acknowledged by target group-specific content, the decision in your favour is pre-programmed.
The visibility and customer acquisition campaign process is scalable and can be mapped by digitalagenten at each individual location the way you need it – without having to spend important in-house resources. Find out how we can help you in a no-obligation, free consultation.
Local marketing agency: Customised consulting & support for your business
We provide support the way you need it – know-how transfer, local marketing consulting, support during implementation, or a customised turnkey solution. You decide how much consulting and support you want and which local marketing measures you want to implement yourself using the tools and strategies we provide.
In addition to these services, we also offer workshops, seminars and training courses. In these, we equip your employees with the know-how and practical tools they need to generate local visibility, traffic, and sales on their own.
As a member of the Bundesverband Digitale Wirtschaft (BVDW) and a certified Google Partner Agency, we help you develop and implement a scalable local online marketing strategy, offering tools and insights to profit from it in the long term across all locations. With our tools and guidance, you can confidently steer your business’s digital marketing strategies. You can start by choosing which service model best suits your business model and available resources:
Consulting
- Know-how and tools from pros
- In-house implementation possible
- Further training / specialisation on request
Out Tasking
- Support for individual activities
- Consulting or Outsourcing in selected areas
- Flexible application
Outsourcing
- Strategy development
- Implementation at all levels
- "Done-for-you" solutions to all scales
Local search results dominate: The building blocks of success
Local SEO
Google Business Profile
Local Listing
Local Online PR
Local Advertising
Local Advertising in Social Media
Review Management
Content Generator
Google Cleaner
Visibility Index
Holistic local marketing for multiple locations: The best opportunity for scalability
Large businesses with multiple branches face the challenge of designing local marketing for each individual location, a task that can make or break their local presence. Finding the right way to navigate this challenge is crucial.
Each business location should be found in the “near me” search. In practice, this means that each building block of local online marketing must be addressed multiple times and adapted to the corresponding location. In day-to-day business, there is often not enough time or the necessary know-how to be able to use the opportunities of local marketing consistently and successfully. This can make achieving optimal local visibility quite a challenge.
As a local marketing agency, digitalagenten takes over the strategic alignment and implementation of customised measures. We make it our mission to create a scalable process that increases your local visibility through centralised coordination of all your businesses’ marketing needs. We find the most effective way to make local marketing efficient, effective, and adaptable for your business, helping you pave the way to successful local engagement.
Local online marketing consulting: A system for success
Plan: Local Online Marketing Strategy
Build: Comprehensive Implementation
Run: Optimizations & Enhancements
Local SEO: Holistic optimization for a competitive advantage.
- Long-term free reach once implemented – no media budget required
- Improve online visibility
- Strengthen authority and expert positioning
- Secure a competitive advantage
- Build content assets that continuously deliver traffic
Through targeted onpage and offpage SEO optimization, content and technical factors (e.g., backlinks) are managed so that Google prominently displays a local website because of high relevance.
Local SEO is a key element of any local marketing strategy, directing customers in your area to your website or location.
Google Business Profile (formerly: Google My Business) gets the clicks in search results
- Regular profile maintenance / updates
- Monitoring and moderation of reviews and inquiries
- Creating new articles, posts and service descriptions
- Adding compelling photos
- Evaluating reach, engagement & conversion
- Managing Google Business Profile users
Local listings (online local directories, apps, navis): Match local touchpoints to a target audience
To be findable for your customers, you need to appear where they are looking for your products or services. With digitalagenten’s local marketing services, every local listing entry meets the highest requirements:
- Consistency: For users and Google ranking, it is crucial that the business data is consistent.
- Timeliness of entries: When changes occur, all entries are updated.
- Relevant directories: General local directories (e.g. Business Profile, Apple Maps, Yelp & Co.) and industry-specific directories.
- Review management: Through centralised reputation management, ratings can be viewed and moderated on all portals.
By listing your business locations in the directories, your website gains backlink power. The directory entry itself becomes a search result and improves your ranking at the same time. A crucial Local SEO synergy.
With the centralised submission tool, our local marketing agency can efficiently manage local listings on a large scale, even for clients with multiple locations.
Local online PR: Profitable positioning in the local market
Local online PR is an important building block that enables you to disseminate information, cultivate your image, promote local SEO and create a brand identity through press relations.
digitalagenten develop a customised local online PR strategy that is adapted to your target audience and industry, individually tailored to your local businesses.
- Identification of local media, multipliers & online portals
- Local content
- Communication campaigns
- Editorial plans for your blog or newsroom
- Networking and press releases
Through targeted publication in regional online media, you increase the performance of the locations and the business as a whole:
- Optimize outreach: Deliver content through local PR channels.
- Attract local attention: Reach your target audience with engaging content tailored to them.
- Cultivate your image: Effectively communicate for a positive public image in the local area.
- Increase awareness: Boost recognition value for your business through a local presence in multiple locations.
- Exploit synergy effects: Improve local SEO through new search results and backlinks that enhance your site’s relevance and associated ranking.
Measure performance accurately and produce better content: Custom visibility index & content generator
Local industry-specific visibility index: Keeping an eye on really important rankings
Local keywords with low search volumes make ranking tracking especially difficult. Yet this is essential for product and region-specific data analysis. It enables a competitive comparison of individual topics and products, reveals strong and weak rankings, and allows the prioritisation of particularly relevant keywords.
With the local Google visibility index developed by digitalagenten, we measure what is really interesting and meaningful.
- Definition of local, industry-specific keyword sets
- Data retrieval of demand & rankings from up to 100 SERPs
- Data preparation
- Verification of the keyword set and continuous data retrieval
- Calculation of a unique visibility index with historic display
Automated content generator: Cost-effective unique content for each site
The websites of your locations must each be populated with meaningful, SEO-optimized texts. But the texts must be distinctive (Unique Content) – despite similar topics – in order not to be penalised by Google.
The AI-based content generator from digitalagenten cost-effectively generates numerous texts from individual text modules that meet the highest requirements and drive local SEO.
- Determine required output
- Create text modules with variants and synonyms
- Quality control of text input
- Automated content generation
- Quality control of text output
- Integration of all texts on local site pages
Local Advertising: Social media & Google Ads for location-based advertising
Local social media marketing allows businesses to specifically target people or a community in their area. By leveraging the power of community engagement, the social media advertising experts at digitalagenten ensure more visibility, traffic, and customers with relevant, strategic postings on all channels, fostering a sense of belonging among local businesses and their community.
- Platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok and more
- Organic reach through posts with location linking
- Social media ads (video) for targeting people in your region
We also run ads in Google Search – Google Ads / Search Engine Advertising – for keywords with a local connection so that searchers in your area get your website displayed at the top of the search results.
A centralised social media marketing campaign strategy – including a content series aligned with your key theme – allows us to create and deliver scalable content and optimized ads for each location.
Our strategies are designed to:
- Create local attention and help foster a stronger community relationship.
- Build social-proof through subscriptions, likes & reviews on social media.
- Provide direct contact options for customers (call, email, messenger, contact form).
- Minimize wastage due to highly targeted local advertising.
Review management: Professional handling of criticism creates trust and convinces customers
82 per cent of all customers read reviews, and for many users, these reviews serve as a crucial decision criterion. We help businesses use this factor effectively for their local online marketing, enhancing their standing within the community:
The reputation management tool from digitalagenten establishes an efficient response process where businesses can address reviews either automatically or personally.
- Use our multi-client moderation tool for responding to Google reviews.
- Get email notifications of incoming reviews with an option for manual response.
- Help maintain your reputation with automated responses to Google reviews.
Each individual location of your business can respond to reviews of their location via the Google Business Profile using digitalagenten’s interface tool. This tool is designed to help businesses engage effectively with their local community and create a positive brand image.
In using these services, businesses benefit from a consistent, professional approach to criticism, resulting in increased customer satisfaction. As a consequence, you attract more new and returning customers, strengthening your connection with your community and fostering a positive brand image.
Google Cleaner: Automatically provide consistent, up-to-date and complete information
Large businesses with multiple locations inevitably leave traces on the Internet over time. Incorrect or incomplete data, much like unnoticed dust gathering in the corners, endangers user-friendliness, ranking, and legal security.
The Google Cleaner tool for data hygiene from digitalagenten, similar to a digital broom, collects all available information of a location that can be retrieved from Google, checks its correctness and validity, and cleans outdated or incorrect information. This tool sweeps away data errors like outdated company data in online directories or social media, removing erroneous touchpoints, ensuring an intact customer journey. This way, we ensure that your digital presence is as clean and efficient as you’d like it to be.
The benefits of digital asset management / data hygiene:
- Coherent public presentation and brand reputation
- Be found faster
- No loss of customers due to incorrect data – e.g. wrong contact details or incorrect opening hours
- Better rankings due to consistent data
- Legal protection
- Satisfaction of customer needs – information is immediately available
Stay ahead of the competition: Local marketing with digitalagenten
Holistic Approach
digitalagenten has a holistic understanding of local online marketing. Accordingly, our services as a local marketing agency are comprehensive. The individual building blocks / services create synergies that we consciously use.Detailed Benchmarking
The amount of data that needs to be monitored and evaluated in local digital marketing grows exponentially with the number of locations. digitalagenten makes success measurable and helps to constantly optimize local marketing. Consistent growth through adaptation.Efficiency-Driven Agile Processes
digitalagenten learns continuously in order to implement the latest and best approaches. Efficient processes, smooth communication and adaptability guarantee that you get the most out of local digital marketing in all market situations.Customised Business Solutions
digitalagenten creates processes that fit your business. Whether you want done-for-you solutions, training / workshops or targeted support in specific sub-areas, the decision is yours.Next level local online marketing:
Individual support tailored to your processes and scalable local online marketing for all of your business locations are key elements that bring sustainable visibility, traffic and more customers.
Contact us now by phone or email and benefit from the experience and expertise of one of Berlin’s leading local marketing agencies. During our no-obligation, free initial consultation, we will provide an overview of how the building blocks of local marketing can be used profitably for your business model in a scalable way.
References (Projects) with Brands / Brand Co-ops
Questions and Answers: Local Marketing – Consulting & Optimization
What is local marketing?
Why is local SEO important?
What tasks does a local marketing agency take on?
What role does social media marketing play in local marketing?
What is the difference between Local Services Ads and Google Ads?
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digitalagenten – Your local marketing Agency