With SEA, you can pick up the searching interest of your target group and become visible there. Costs are only incurred if the ad is clicked on. This optimized appeal will ensure a continuous increase in the quality of traffic. Finally, conversion tracking assesses your success. Smart linking with the right SEO project will generate high synergies and increase the sustainability of your SEA campaign.
Whether using Google Shopping via the Display Network or ads displayed in search results, there are many different ways to advertise using Google AdWords. This allows you to reach potential customers who are already searching for your service or business in Google Search, Google Maps or other Google Services, or who see your ad on the Google Display Network.
Google Ads (AdWords) is probably the best-known provider for SEA (Search Engine Advertising). You can use this tool to create and promote campaigns and ad groups.
The smart technology in use ensures that the ad is displayed to potential customers at the right time, thus minimising scattering loss. Hardly any other channel allows you to appeal to your target group as directly or precisely.
There are many different questions to ponder when setting up campaigns or ad groups on Google AdWords, including the following: Does the keyword set provide sufficient cover for demand? Are unwanted clicks avoided by excluding keywords in order to eliminate as much scattering loss as possible? Were keyword options considered? Is conversion tracking enabled? Our experienced SEA consultants have everything at hand and will be happy to advise you.
"To address the target group appropriately, Google offers five different formats for placing advertising on Google Ads (AdWords): search campaigns, display campaigns, video campaigns, shopping campaigns and app campaigns. Which advertising format is suitable for a company depends on the individual marketing goals. The Google Ads (AdWords) experts at our agency will be happy to advise you in detail and help you set up your Google Ads (AdWords) account.
Google Ads (AdWords) campaigns can be designed to suit any budget; you only incur a cost when people click the digital ad and visit your website or visit your business. The cost of a click depends on several factors. The amount of your budget for your Google Ads (AdWords) campaign is stored in your Google Ads account and can be flexibly adjusted. You have full control over your costs at all times. As a certified Google partner agency, we are happy to support you in the management and optimization of your Google Ads (AdWords) campaign.