*Idea of a campaign
The perfect mix for your targets
The analysis and concept of a particular marketing measure are drawn up during the PLANNING model segment. It is here that the competition, structure, demand, personas and user behaviour are described in terms of quantity and quality and the media plan is defined.
During the IMPLEMENTATION phase, our team develops structures, the individual campaigns using ad groups and ads, supervise the ad activation and compile the results in a report.
The OPTIMIZATION is applied continuously for each individual process step. This relates to all key areas, such as a self-optimizing keyword set and bid management as well as a continuously increasing click-through rate (CTR) for the ads and improved conversion of the landing pages.
Here you will find the answers to frequently asked questions by our customers on the subject of search engine marketing (SEA).
There are many different questions to ponder when setting up campaigns or ad groups on Google AdWords, including the following: Does the keyword set provide sufficient cover for demand? Are unwanted clicks avoided by excluding keywords in order to eliminate as much scattering loss as possible? Were keyword options considered? Is conversion tracking enabled? Our experienced SEA consultants have everything at hand and will be happy to advise you.
digitalagenten – Your SEA agency in Berlin