An investment in PageSpeed optimization pays dividends on the web in the form of more sales from higher conversion rates, increased visibility and customer satisfaction. And all this with a minimised bounce rate.
Customised interaction of “PageSpeed modules” – implemented using an agile process – ensures fast loading times and a rapid increase in the success of your online business. No matter if it is for just one website or as a scalable roll-out for each of your sites.
Secure a crucial advantage over your competitors with comprehensive PageSpeed optimization and get the maximum speed out of your online presence – whether it’s using a CMS (such as a WordPress website with a theme, incl. plug-ins) or a customised website solution.
Test your loading speed quickly, free of charge and easily with Google PageSpeed.
Arrange your initial consultation now, free of charge and without obligation, and we will analyse whether there is a need for action, which measures can be implemented cost-efficiently with maximum effectiveness, and how we can support you in optimizing loading times across the board.
From strategy to planning and implementation to optimization, we help your company learn and develop measures and solutions that fit your business model, resources, workflows and requirements. With flexibility and agility in project management, you’ll benefit from services that make your site faster, attract more customers, and increase your visibility.
Whether you want to offer your employees training in individual workshops, need support in selected areas of PageSpeed optimization, seek to learn how to use professional tools, or aim to implement a complete turnkey solution: everything is possible. You’ll be well-equipped with solid support at your side, fostering an environment of constant learning and growth.
Contrary to the belief that a WordPress website is always slower, practical experience shows that with the right measures, even a WordPress-based website can achieve excellent performance scores and a high PageSpeed. Have your WordPress website optimized so that it loads at least as fast as a self-developed one:
Exactly how you proceed depends on the web design you use (theme or screen design), programming and integration of extensions:
A WordPress site’s maximum build speed is achieved by implementing the same building blocks. Because of the structure of the CMS, some special features need to be taken into account during the implementation, which is taken care of by WordPress specialists.
An individual analysis precisely identifies the measures that will accelerate PageSpeed in the long term.
First, the technical requirements are examined, the website structure is documented, and strengths and weaknesses are analysed using appropriate tools. Based on the findings and the shared requirements specification, an individual plan is drawn up and converted into a backlog of tasks (prioritised by cost-benefit ratio). According to the objectives, a roadmap is created, and this is then worked through sprint by sprint and implemented in close cooperation with the various specialists (e.g. SEO, programmers and UX designers).
Follow the developed roadmap and implement each building block for success.
Create a technical basis and optimize factors outside your own website so that they do not become a limiting factor (e.g. hosting). Adjust the server settings, streamline design and functionality and make the website more efficiently accessible (e.g. HTTP requests). Introduce standards for images and work holistically on the fastest possible accessibility – also by caching and lazy loading.
Check loading speed, find further optimization options and react to changes.
Identify and understand deviations by regularly measuring the PageSpeed and fine-tuning accordingly. Compare measured values regularly with the benchmark, and ensure that it is exceeded and that your website becomes the benchmark. In the event of changes, ensure that PageSpeed optimization is already considered in the web development process.
Precisely define the parameters that will enable a measurable improvement in loading times.
A basic framework is created for smooth implementation using a structured process that involves you and your company as needed and desired. In this phase, the current status of the website is addressed; however, changes that have already been planned and prospective growth opportunities are also considered.
Eliminate the limiting factor “server and hosting”.
Check the web hosting provider to see if it has the prerequisites needed to enable scaling growth and fast loading speed.
If necessary, we use the key figures, needs and security standards to select a hosting provider that keeps up to date with the current trends and can also meet increasingly complex requirements:
Server-side caching – the temporary storage of frequently accessed data in the server cache – can reduce the load on servers when there is a lot of traffic (many visitors). This ensures high loading speeds and has the following benefits:
Images, content, code, script, queries and other data are transferred to a faster retrievable cache memory so that the entire server does not have to be searched for a user request.
For sustained higher PageSpeed, schematic image optimization includes adapting existing images and specifying requirements for images that will be published on the website in the future:
Implement perfect content optimization from a technical point of view: In addition to PageSpeed optimization, SEO-relevant factors are adapted to the focus of the page & content of the image. Select the alt tag, image description, title and file name to include the focus keyword for better rankings in (image) searches.
The website code (CSS, HTML, JavaScript) is slimmed down and made more quickly accessible by deleting unnecessary components, whitespaces, spaces, long code names and comments. The server only has to transmit what is necessary for loading the website:
Individual snippets of code hardly make a difference in optimizing loading times. But with thousands of lines of code and recurring ballast, the amount of unnecessary code can have a significant impact, making code clean-up worthwhile in the long run.
Tie up as few resources as possible with plug-ins and only use as many as necessary – this applies particularly to CMS (e.g. WordPress) and PageSpeed optimization for shop systems (Shopify, etc.).
During PageSpeed optimization, plug-ins are checked individually for usefulness, resource binding and intended use.
Smartly used performance plug-ins ensure that less time and fewer resources are required. These can, for example, compress CSS stylesheets, JavaScript or images and ensure partially automated PageSpeed optimization.
A customised information architecture improves the loading speed, user-friendliness and conversion rate through short click paths along the customer journey. An optimized structure guides the user to the desired document in as few clicks as possible.
UX/UI designers, SEO specialists and PageSpeed optimizers work hand in hand on a balanced on-page optimization that brings the disciplines into the most profitable relationship possible.
Important measures for on-page PageSpeed optimization are:
The website is configured with the help of a plug-in or external tool so that images are only loaded when the user arrives at the place where they are to be displayed. So when the page is called up, the data does not all have to be loaded before the lower areas are used.
This is especially worthwhile if many images, CSS and plug-ins are displayed on the website but are not immediately visible.
In your free, no-obligation initial consultation, find out how you can benefit from the noticeable and measurable effects of efficient lazy loading.
Lazy loading reduces the number of HTTP server requests since requests are only made and loaded when the corresponding files are retrieved.
The loading time is accelerated by merging CSS commands (design elements, colours, font shapes) in the homepage’s HTML code. To ensure that the website looks as usual and continues to follow the stringent corporate design, all stylesheets and JavaScripts are created in a single file that can be requested with an HTTP request and transmitted to the browser.
Minimise redirects to reduce loading time:
Redirects are often used to avoid duplicate content and the calling up of obsolete URLs during restructuring. Users who click on such a link are redirected to another URL. This can be practical but should be kept to a minimum.
A clean redirect structure ensures important rankings: documentation of redirects reveals multiple redirects so that the first link in the chain can be redirected directly to the target page.
For optimal website coverage, multiple redirects should be avoided, as the crawler will only follow three redirects, running the risk of relevant subpages not being indexed and ranked at all.
Responsive design ensures correct display – adapted to the user’s screen size – and correspondingly functional usability. At the same time, large files (including images, videos and sliders) are loaded in a correspondingly smaller format, which shortens the loading time. In addition to the loading time, this criterion is crucial for good rankings – in line with the “mobile first” approach.
Particularly data-intensive elements can be loaded using lazy loading, as described above, only when the user has scrolled to the place where they are displayed. Since the field of view on mobile devices is comparatively small, a larger portion can be reloaded, resulting in an overall faster build-up of the “above the fold” area (the part you see before you scroll).
Display less to load less: Depending on the target group, customer journey and funnel structure, the layout of a mobile website version can also differ. Large files and functions that are difficult to use on mobile devices may only be displayed if they are crucial.
In your free, no-obligation consultation, you will learn how your PageSpeed and conversion rate can be significantly increased on mobile devices.
Getting the website up to speed is a sprint; maintaining the speed afterwards is a marathon.
PageSpeed is the result of a complex interplay of many factors, and these can be kept in view with comprehensive monitoring. As an important component of search engine optimization, a consistently high PageSpeed guarantees more sales, better rankings and increased traffic.
The correlation between rankings and loading time is surveyed to uncover further potential and tackle the tasks that provide you with measurable added value.
Programming, design, content creation, local online marketing, etc. If you are already supported by third-party providers, synergetic cooperation on loading times is essential and should be a matter of course.
Always know how fast your page is and which components are responsible for this. From this, further optimization measures can be derived and implemented.
Crucial metrics are determined by different tools – and can also be relevant for review by the Google algorithm – they are:
Fast loading times guarantee high conversion, good rankings, high visibility and satisfied users. Even comparatively minor changes can achieve significant improvements on all levels. Use PageSpeed optimization as a lever for your online success and benefit from multiplication across many sites.
In your free, no-obligation initial consultation, you will find out what potential there is for your company for PageSpeed optimization and how you can exploit its potential.
digitalagenten – Your PageSpeed Optimization Agency