Tap into three sources of traffic and visibility for all your business locations in one fell swoop with Local Listings:
Using this method, you reach those searching in the vicinity who are interested in what you have to offer and ready to close the deal. For you, this means more customers, conversion, leads, traffic, and greater visibility.
In a scalable process, we optimize the central listing (Google Business Profile) for each of your locations, populate, manage and update general, local and industry-specific directory listings and implement professional review management.
Get visibility with a good ranking within the business directory. Display your directory entry in search results and your directory entry, where the directory will already be displayed dominantly. Help increase visibility, ranking power and traffic. With direct contact or redirection to your website.
Increase your organic rankings with Local Listings and citations in Google search results. Frequent mentions ensure better rankings for the regional keywords searched for by your target group. Maximise impressions, clicks and sales and benefit from the symbiosis of traffic from directory sites and organic searches.
Attract more customers by building trust through consistent, accurate business data and professional corporate design/language across sites. Consistent data improves your ranking and guarantees that prospects can always reach you, and you avoid losing them unnecessarily to the competition.
Use reviews as a customer magnet for your business. Authentic reviews for businesses – whether in a Google Business Profile or directories – make it easy for your target group to make a purchase decision, improve ranking and position, and reinforce your market position vis-à-vis the competition.
If you want to attract customers online for your local businesses now and in the future and outperform the competition, you must be visible and persuasive. Use Local Listings as an essential part of your local SEO strategy – for every business location.
In a free and non-binding initial consultation, you will learn how to leverage Local Listings for triple visibility (organic rankings, top rankings and findability in directories), cost-efficiently and significantly increase your performance. Book your free consultation now!
The potential is huge: almost one in three search queries targets a local business. With customised solutions, you can exploit this potential in the best way possible and dominate online customer acquisition in your regional market. To make this happen, we advise, support and accompany you through the entire process – exactly how you need it to achieve your business goals.
Be in an optimal strategic position with an agile partner, so you can implement measures internally or outsource them partially or entirely, focusing on local listings or in direct symbiosis with holistic local SEO.
List your businesses and appear where your target group is searching.
Use directories that are used by customers and have high rankings.
Optimized information that turns prospects into customers.
Make it easy for users to contact your business & make purchase decisions.
Uniform data for better rankings & satisfied customers.
Attract customers & search engines with up-to-date, consistent data.
Attract traffic and gain visibility with backlinks.
Automatically expand link profiles that boost your ranking.
With holistic business solutions, you can master massive amounts of references and repeatedly entered data. By using leading Local Listing tools, you save yourself an enormous amount of time and effort:
This streamlined process saves time and costs and increases the return on Local Listings. The more locations there are, the more critical scaling is:
An individual database is created for each business location and displayed via the tool in the appropriate directories, Yellow Pages and local directories. This allows data for individual locations to be changed independently of other branches – in all directory entries: efficient setup, management and maintenance.
This is how you generate new customers and visibility for each location across the board.
A mixture of best-practice Local Listing and individual adaptation to location, business dynamic and industry, coupled with a results-oriented process, brings your businesses visible, measurable and plannable success as quickly as possible.
The basis of strategic alignment is the actual/target analysis and individual objectives. Attractive directories are identified. A database with current NAP data, images, ratings etc., is created for each location.
Individual building blocks are put into practice. A Google Business Profile is created and optimized – this is a free service offered by Google. The data is displayed in relevant directories and managed. Review management is set up.
Continuously measure results, monitor ranking and traffic and identify optimization opportunities based on evidence. Adjust location data in case of changes. Expand Local Listings, create new locations and utilise potential links with other Local SEO measures to become even more visible & successful.
Make use of the currently most valuable Local Listing, which is already prominently displayed in the search result in a highlighted box (Local Pack) with all relevant business data:
If your Google Business Profile appears for a local keyword, potential customers can immediately call, be navigated to your business, visit your website or look at pictures and reviews. Through meticulous optimization, your listing becomes a free customer magnet for your business.
The visibility and persuasiveness of your Business Profile are increased by being filled with SEO-optimized data (for example, name, address, phone, opening hours, price range, category, offers and description). When using a Local Listing tool, you save additional time and effort by integrating the Business Profile into the tool via the API. This allows changes to be made directly to the profile via the tool for maximum consistency with all other Local Listings.
Analysing user behaviour and key indicators enables you to continuously develop and optimize to generate even more visibility, leads and sales via the Business Profile in the future.
If you have several locations, you will receive a Google Business Profile for each business branch, which is individually adapted to the location and optimized for sales psychology. At the same time, a uniform design and consistent language strengthen brand perception and create trust.
Centrally manageable via the backend or your Local Listing Tool – location-specific or across all business locations.
Your Local Listings are designed so your prospects immediately get the information they need to decide in your favour. At the same time, you increase your trustworthiness and ranking with complete, SEO-optimized, up-to-date and consistent data in the listings.
Every Local Listing must be based on NAP data – Name, Address, Phone. With this information, your customers will find your businesses and can immediately contact you by phone.
In addition to the NAP data, much more information can be placed in the various directories. Extensive listings with data optimized for sales psychology, and SEO is generated for you. This ensures that as few questions as possible remain unanswered for the user and that no uncertainty arises.
This information is simultaneously placed on your local landing page as structured data for greater visibility. The algorithm can then read and display it as a rich snippet in the search results.
Before your Local Listings are created, a complete data set is worked out for each location: unique images, special offers, different opening hours, etc. This is used to create your listings automatically with the tool. Changes are continuously made in the data set and thus automatically or manually transferred to the listings.
The Local Listings of your locations can thus be managed centrally in a time- and cost-efficient manner.
List your business or businesses in as many and as high-quality directories as possible to maintain a perfect balance between quality and quantity. Your business will only be listed in directories, both free and paid, that positively affect your visibility, ranking and acquisition. Appear where your customers are looking for you. Suitable directories are characterised by:
In addition to the classic directories and Yellow Pages, Local Listings are worthwhile on social media (Facebook, Instagram, Snapchat, etc.), with map providers and voice assistants (e.g. Alexa). Local Listing also works on an international level.
Your website’s Local Listings are analysed to enable it to overtake the top competition. This benchmark is surpassed to reach the top of the rankings and generate more leads in the directories than your competitors.
With the help of these tools, your foundation of Local Listings in the popular directories (category: visibility in Google) will be created. To achieve even better results, especially regionally and industry-specific, we suggest additional listings that do not have an interface to the tool but are worth their weight in gold for your visibility.
In these Local Listings, we manually create a profile for you, fed from the database.
We roll out this process for every one of your branches to be locally networked across the board and generate the necessary visibility in the “Near me” search.
Utilise the high appeal of reviews to persuade prospective customers to buy, establish trust, and professionally respond to all reviews. Become the provider who stands out from the competition with lots of good reviews.
We support you holistically in review generation and reputation management – in relation to Google Business Profile reviews and those in directories (if reviews can be submitted there – e.g. TripAdvisor).
Many locations mean many reviews on different platforms. The tool can be used to make it easy to track reviews, respond to them, manage them centrally or across sites and establish a reliable response process.
Show your target group that you care about their opinion and handle criticism professionally. By consistently responding, even negative reviews can be put into perspective, and the interaction strengthens trust and customer loyalty.
You and your site managers will be notified as soon as a review is submitted. The person authorised to use the tool can reply immediately with text modules or manually. If a review remains unanswered for too long, you will be reminded.
The review tool is connected via interfaces with different review portals and the Google Business Profiles of your locations. This facilitates workflow and enables the central control of reputation management.
Provide consistent and accurate information in all directories/business directories to attract customers, build trust and improve rankings.
If you have a lot of directory entries and several locations, even small changes mean a lot of effort. With a smart solution, you save yourself time and resources:
Every change can be automatically displayed across all local listings in seconds. If, for example, the address or opening hours change, one click is enough to offer the customer correct data everywhere.
Never lose another customer because they came across outdated business data. Partially automate and completely delete outdated information from search engines. When there are many sites and a long-term presence in the market, business data accumulates on the internet – e.g. addresses/telephone numbers/emails in directories that are no longer correct.
We use a Google Cleaner tool we developed in-house to find and remove this legacy data. All information retrieved from the internet is checked against the correct database. Any deviating entries are deleted semi-automatically. This process can be used efficiently and cost-effectively for each of your sites.
Simultaneously improve the organic ranking of your local landing page through Local Listings. Building directory listings brings you backlinks automatically, which, as an offsite SEO component, indicates to the search engine that your website is relevant and should rank high for the local keywords.
Whenever a Local Listing links to your website, it is a positive ranking signal. This increases the traffic you receive from the directory via referrals and increases the impressions or visitors who become aware of you via organic searches: A perfect symbiosis between local business listings and SEO.
Every directory entry – even without a (back) link – is a citation, which also positively influences rankings.
Maximise the effect by building a balanced link profile. In addition to the (mostly no follow) links from local business listings, you need further backlinks (do follow) from local or industry-relevant websites, including high-quality content. The more popular and trustworthy the linking website is, the stronger the effect on your own ranking is.
Caution: We focus on the organic building of a natural link profile for you. Entry in so-called spam directories, link partnerships and purchased backlinks have a strong negative influence on your ranking.
You benefit from our experience from numerous (large-scale) projects – national and international – which we can also profitably bring into your Local Listings project in combination with current best practice methods. As your partner, we offer flexible, plannable and agile cooperation that leads to measurable success and is characterised by reliable, transparent communication: a tailor-made process and price management.
Your project is realised with the top Local business listing tools: extensive directory databases, the latest interface at all times, and maximum security. Our team controls the tools so that your goal is achieved efficiently, and even extensive projects can be realised in a manageable time frame. As an official reseller, we can also offer you a software licence for your use.
The sky's the limit. In addition to local business listings, we are happy to support you through all the various aspects of online marketing. Successful marketing and customer acquisition from a single source: SEO, SEA, social media marketing, content marketing and much more. With internal coordination, you can enjoy the symbiosis of the various online marketing areas.
We create individual solutions of all sizes. Your business will benefit from consistently high quality and excellent performance, even with thousands of locations. Our best-practice processes, scalable tools, and the ambition to beat or become the benchmark make this possible.
Use the popularity of directories to attract customers where your target group is searching. Increase your local visibility through better rankings and a Google Business Profile. Impress your target group with consistent data, reviews, images and positioning.
Get in touch now, free of charge and without obligation.
Find out how we can work together to use Local Listings in a scalable and profitable way for your business! Book your free consultation now!
Local Listings offer an effective strategy to help increase the visibility and relevance of a business, especially concerning local search queries. Targeted listings in carefully selected directories and business portals improve rankings in search results and increase the likelihood that potential customers will come across the business listings. Additionally, with free or paid Local Listings, a business can appear multiple times in search results – both through the directory listings and through its own website. This increases the likelihood of being discovered by potential customers and boosts your overall presence in the digital landscape. Using a strategic business list for Local Listing improves discoverability and customer traffic in a short space of time.
When evaluating the relevance of a website, Google considers offsite popularity in addition to technical and content optimization. This involves checking how often and in what context a business is mentioned outside its own website and how many high-quality links point to the website in question. These factors have a significant influence on the visibility of the business in the search results. In particular, referrals from trusted local sites send a strong signal to Google regarding the relevance and trustworthiness of a website. This is also reflected in the fact that entries from local directories often occupy high positions in the search results for local queries.
Therefore, from a strategic point of view, it is crucial that each business is listed in these local and industry-specific directories and portals. This will ensure that the digital playing field will not be solely given over to the competition. Ideally, this leads to “SERP dominance”, where the business is prominently presented in the search results: on the Google Business Profile map through its own website and entries in directories and portals.
Further measures can extend SERP dominance. Entries on social media (Facebook, Instagram, Twitter), optimized video and image rankings, and targeted Google Ads can help strengthen the business’s visibility and presence.
The ultimate goal is that potential customers do not bypass the business when searching for specific topics and services. With a well-thought-out and effectively implemented Local Listing approach, a business becomes the first port of call for local customers.
The goal is to make it impossible for potential customers to bypass your business when searching for specific topics and services.
One in three search queries comes from customers looking for services or products in their region. The local proximity of the actual geographical location directly influences the ranking, i.e. a business close to the searcher will always be ahead of a purely online service in local search queries.
As a rule, the business portals put the entry online immediately after it has been created. Sometimes there can be waiting times of two to four days while your entry is checked and then published by the business portal’s editorial team.
Besides the indispensable reference to your own website, the business name, address, and telephone number are among the essential details (the NAP data). But a complete and persuasive business profile goes beyond these basic elements. Elements such as the business logo, specific opening hours and a precise listing of the services or products offered contribute to a comprehensive business profile and improve the user experience. Optionally, additional elements such as business descriptions, managing director information and available payment methods can be added. This turns the business profile into a meaningful and informative showcase.
Inconsistency in business data can affect search engine rankings and lead to a negative customer experience. It is, therefore, highly recommended that you correct and optimize such incorrect entries as soon as possible. The digitalagenten team has many years of experience in cleaning up and unifying such inconsistent business profiles. With precise methods and a keen eye for detail, these problems are eliminated to ensure the integrity and uniformity of business information across all platforms. Emphasis is placed not only on the timeliness of the data but also on ensuring that it is relevant and engaging in the context of the platform and target audience.
Yes, absolutely. All your business’s relevant data is recorded and represented in online directories when implementing local listing strategies. This also includes links to your social media presences, for example, on Facebook, Twitter, Instagram or LinkedIn. Thus, Local Listing not only serves to improve local visibility and search engine positioning, but also promotes increased awareness and interaction on your social media channels. This holistic approach is where the added value of Local Listings lies: it serves as a comprehensive tool to strengthen and optimize all the digital touchpoints of your business.
The Yext platform provides an efficient solution for automating activities around Local Listings. It enables faster and easier management of your business listings, ensuring an immediate online presence and consistency across all listings.
As an established Yext partner, we offer tailored and targeted solutions to help you take full advantage of this powerful platform. This includes implementing and customising Yext into your existing marketing processes to ensure optimal performance. With Yext on your side, your business can effectively take control of its online presence and optimize local engagement.
If a site closes, removing the relevant data promptly and efficiently is vital to avoid confusion or misinformation. We use our dedicated Google Cleaner tool for this purpose. It is a powerful tool that allows us to delete unwanted or outdated records quickly and accurately. This tool, combined with our expert know-how, ensures a smooth update of your online presence, maintaining the integrity and accuracy of your business data.
More about Google Cleaner
Local Listing is a crucial component of any sound SEO strategy. A business can more effectively engage with potential customers who are conducting locally relevant searches by improving local visibility. With the help of Local Listings, a business can generate more traffic, improve its online reputation and ultimately increase sales. Therefore, it is a tool that should not be neglected.
The frequency of reviewing and updating Local Listings depends on various factors, including changes within the business and market dynamics. However, as a general rule, it is advisable to review listings at least once a quarter and update them as necessary. In the event of changes, such as a new phone number, address or business hours, listings should be updated promptly to ensure that users are always provided with accurate and relevant information.
