Web analysis is used to measure success and thus forms the prerequisite for the targeted use of online marketing measures in the field of SEO (search engine optimization) and SEA (search engine advertising). With the help of a professional web analysis, the strengths and weaknesses of a website can be identified in order to define goals for increasing performance. On the basis of specific key figures, the web analysis makes it clear which goals have already been achieved and which untapped potential can be used to develop specific measures for a sustainable increase in sales.
Every business model requires an individual tracking campaign. Together we determine the most important KPIs that are really relevant to achieving your online marketing goals. In general, this includes website data such as impressions, click rate, specific search queries, origin of the visitors or the length of stay. Most of the time, this data is measured by various web analysis services and tools, such as from Google Analytics, Google Search Console, Google Ads, Searchmetrics etc. All results are summarized in an audit. We would be happy to prepare a no-obligation quotation for a tailor-made tracking concept and assist your company in setting up Google Analytics and other web analysis tools.
E-commerce tracking campaigns are indispensable for online shops because they provide targeted data on the sales process of their clients. Using the data from Google Analytics, shop operators can find out, for example, when certain products were bought by whom. Popular product categories, total sales or abandoned sales can be identified with e-commerce tracking, as can the number of website visits before a customer submits an order. In addition, the results of Google Analytics and other tools can show how high the advertising expenditure is in a particular online marketing channel and how it relates to the income. On the basis of this information, SEO and SEA measures can be improved, online marketing goals defined more precisely, and a company's turnover on the web increased sustainably. Whether consulting, implementation, monitoring or reporting: check out the references for our Google Analytics agency in the field of e-commerce in a free initial consultation.
All data from the web analysis flow together in a clear dashboard. It forms the basis for tailor-made ongoing monitoring based on all important KPIs and goals of a company. Based on the dashboard, a general report or a customized report can be created.
Web analysis is carried out according to strict data protection guidelines. Accordingly, the user's consent is required for all web analysis tools before tracking begins. There are specific guidelines for the evaluation and storage of personal data. Web analysis tools such as Google Analytics should therefore be configured so that no IP addresses are saved. As a web analysis partner, we ensure that your Google Analytics account is set up in compliance with data protection regulations and that the data protection declaration of your website complies with current requirements.
Incorrectly set-up and configured Google Analytics accounts can severely impair the success of online marketing campaigns and significantly reduce the ROI (return on investment) of companies. Because incorrect or duplicate data falsify the analysis data and often lead to incorrect interpretations. The result: online marketing budgets for SEO measures or ads advertising are not used effectively. A professional analytics audit puts your current tracking concept to the test. It shows whether traffic data is measured properly and whether it is sufficiently informative to achieve a company's goals. As a Google Analytics agency, we have many years of experience in setting up all common web analysis tools. Contact us now and find out more about our services in a free consultation.
