The right way to deal with Google ratings and reviews
Google reviews management agency Berlin
digitalagenten uses a customised solution to support you in managing the reviews and ratings of several company sites in a clear and fully automated way. Thanks to a prompt response to new reviews, you will strengthen customer satisfaction and visibly stand out from your competitors and impress potential customers at the touch of a button.
In other words, companies, particularly those with several locations, face the challenge of professionally monitoring, evaluating and responding to online reviews.
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Studies show that 77 per cent of consumers always or regularly read reviews of local businesses on Google, social networks such as Facebook, review portals, and platforms such as Trustpilot or sales portals such as Amazon or eBay. 89 per cent of consumers are ‘very’ or ‘quite’ likely to use a business that responds to all their online reviews (BrightLocal: Local Consumer Review 2022).
These days, online reviews are more important than ever in determining whether a visitor becomes a customer. Reviews and comments are particularly relevant in local Google searches: The more constructive and positive reviews your business has, the better you will rank in search engines.
Perform better, thanks to professional review management
Win new customersReview management increases customer interaction. This makes your business more attractive to potential new customers and increases your turnover in the long term.
Increase rankings and presenceOnline reviews on Google have a great influence on your Google rankings in organic searches and Google Maps. With increased visibility in search engines, you automatically generate new leads.
Maintain imageShow your best side: Moderated feedback and reactions to enquiries, opinions, and criticism improve your brand image and build trust with your target group.
Save resourcesWith a professional review management system, you can manage the ratings of several business locations in a standardised, reliable and efficient way and use your resources profitably.
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Review management agency: Support &tailored advice for your business
We support your review management according to your needs by providing advice and support in implementing measures or ready-to-use tailor-made solutions. You decide which review management measures you want to implement yourself and what level of advice and support you need depending on your business requirements. It doesn’t matter whether you want to respond to all new reviews automatically with one click or prefer to respond to your customers personally: With digitalagenten’s review management tool, it’s possible.
With our workshops, seminars and training, your team will acquire the necessary knowledge and numerous tips to generate local visibility, trust, new visitors and new customers on their own.
Building blocks for successful review management
Raise the company profile with Google ratings and reviews
- Lots of recent Google reviews improve your business’s ranking in local searches.
- Positive reviews raise the perception of your products and services.
- Online reviews show that your listing is genuine and you already have customers.
- They reflect user satisfaction and experience.
- Reviews and ratings enjoy high trust levels, similar to personal recommendations (Trust Signal).
- They provide an essential link for customer communication as a feedback loop and reference.
- Reviews and images offer valuable insights and knowledge about your business and competitors.
Every online review counts: don't let valuable potential go unused
Unused customer feedback
Loss of image
Use negative Google reviews for competitive advantage with professional reputation management
Ensure the best possible image online
Manage customer ratings worldwide, even with multiple company locations
Evaluate feedback systematically with a clear review dashboard
With the customized review dashboard, no review will ever get lost again: Our intuitive management interface enables a clear overview of all new and old ratings and reviews. Various filter options facilitate the management of online reviews. Thus, reviews can be categorized and specifically evaluated and answered more quickly and easily.
With the help of the dashboard:
- You receive an overview of the number of reviews or the review average.
- You can selectively display all locations with only 1-star ratings within a specific time.
- Filter your ratings according to the status of the responses and quickly get an overview of which ratings have yet to be responded to, which have been responded to automatically or individually, or which have been deleted.
- The amendment history of each response can be retrieved.
Collect, manage, reply, delete: Google review management in 4 steps
Step 1: Survey the status quo
Step 2: Monitoring & manual response
Step 3: Fully automatic response
Step 4: Notification and deletion
Study: Google reviews require action from insurance companies
Connecting with customers with local listings
To connect with your target audience, you need to be visible where people are looking for what you have to offer. Listings in local online directories, apps and maps are helpful, and these help you to pick up your customers at crucial touchpoints.
But only error-free, appealing, consistent and complete information offers users added value. As well as contact data, this also includes your company’s logo and images. For companies with several locations, data maintenance can quickly become a pain point. The fully automated tools from digitalagenten publish and cleanse your company data in local directories at the touch of a button, enabling an error-free customer journey. This lays the foundation for satisfied customers and positive online reviews.
Ahead of the competition: review management with digitalagenten
Tailor-made business solutionsWhether you have one location or hundreds: digitalagenten can help implement review management that suits your company. Be it a fully automated solution or individual processes - you decide how you want to use the review management tool.Sie entscheiden selbst, wie Sie das Bewertungsmanagement Tool nutzen.
Efficient & agile workingThe establishment of your review management processes is based on agile working practices and methods. Continuous feedback loops help ensure that processes are constantly optimized and adapted to current challenges.
Support & knowledge transferWith digitalagenten, you can rely on all-around support. A central point of contact ensures quick and easy communication. You will learn how to optimize your review management in workshops, seminars and training courses.
Holistic approachReview management is a holistic process and only one part of the online marketing mix. Our agency's comprehensive consulting services combine individual components and services. This allows us to make conscious use of synergies.
Next-level review management:
Scalability of review management consulting for all of your company’s locations and support that is individually tailored to your processes are crucial building blocks that sustainably increase visibility, traffic and sales.
Contact us by phone or email or give us a call to benefit from the experience and knowledge of our review management agency in Berlin. As part of our free and non-binding initial consultation, we will give you a broad overview and initial tips on how the building blocks for effective review management can be profitably and scalably implemented.
Questions and answers on review management
What is the advantage of Google review management for your business?
Businesses secure a decisive competitive advantage with the professional management of Google reviews. Many users notice online reviews and professional handling of them is essential. Negative reviews affect the reputation of your business and can have far-reaching consequences. A business with three or fewer stars in the average rating ensures that its competitors are favoured.
Monitor, respond, evaluate: With professional review management, you show potential new customers that your company constantly responds to customer feedback, can deal with criticism and does not simply let it stand. In addition, you increase the bond with your customers through continuous communication. With optimized review management, your website will achieve better rankings on search engines in the long term. As a result, your website will receive more visitors, and the conversion rate will increase. Lastly, professional review management ensures that potential customers get a positive image of your company.
What do Google reviews do for a company?
Google ratings and reviews are an essential indicator of your customer satisfaction, acting as a reflection of your customers’ experiences with your service or products. For businesses, these reviews serve a dual purpose: they not only strengthen the perception of your service or products but also function as a trust signal for prospective customers, similar to personal recommendations. They provide crucial insights into your business' performance and reveal potential areas of growth. Furthermore, for online visibility, Google reviews play a decisive role in a website's ranking in search results. The more up-to-date Google reviews users give your business, the more likely your service is to rise in local search results on Google Maps or the app.
How do I get more Google reviews?
There are several ways for businesses to get more relevant Google reviews. For example, you can directly ask your customers to review your business and its products or services through email contact, newsletters or links on your homepage or blog asking for a review. See your satisfied customers as partners in review management. Alternatively, use advertising space at your locations to ask for reviews. Most importantly, regularly remind your customers to rate your business or service on Google Maps or social media such as Facebook, Instagram or LinkedIn and send feedback.
Our tip: Set a positive example. Respond to reviews regularly. This way, your customers see that you value customer interaction. But don't overdo it. If you ask for reviews too excessively, it could affect the rating. In the worst case, your customers will turn to your competitors next time. So the rule is quality over quantity. While you should aim for more reviews, they should be relevant to your business. Finally, the content of the review matters.
Negative customer feedback: How do I handle bad Google reviews and ratings?
A review for a business or service on Google Maps is quickly submitted. First, open a Google account, select a location in the browser or app, click on the relevant stars and submit: done. Online reviews on a Google Business Profile get a high number of views. Continuous monitoring is, therefore, of great importance.
With proper handling, even a negative review, opinion or star rating on Google can help your company convert users into new customers. This means that negative reviews should not be ignored or deleted lightly, but should be answered constructively. Responding to positive or negative reviews is particularly important for any business. This is how you maintain continuous customer contact and show interested users that you use constructive criticism to improve your company or service. Therefore, open your corporate culture to valuable criticism. But also find the best reaction to subjective user comments and state the most important reasons why you find the review subjective.
Of course, a review can be inappropriate, unjustified or defamatory. In this case, it makes sense to report the negative review. If Google finds a violation of its guidelines for reviews, you can have the entry deleted from your profile, and this is your right. Generally, Google requires users to familiarise themselves with its content guidelines before posting a review.